UGA Today

UGA grad students win competition at Sport Marketing Association Conference

November 15, 2012

Writer:

Michael Childs

Michael Childs

Public Relations Coordinator

Recent and archived articles by Michael Childs

Dean's Office
Aderhold Hall
110 Carlton Street
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Email: mdchilds@uga.edu

Contact:

Kevin Byon

Kevin Byon

Assistant Professor of Sport Management and Policy

College of Education
Kinesiology, Department of

Work: 706/542-4362
Email: kbyon@uga.edu

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Photography

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  UGA doctoral students Brian Yim, Alyssa Tavormina, Carolina Salge and Gregg Rich won the 2012 Graduate Student Case Study Competition at the annual Sport Marketing Association Conference in Orlando, Fla.

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Related Sites

• Ph.D. Program in Sport Management & Policy
• Kinesiology, Department of
• College of Education

Athens, Ga. - A team of four University of Georgia College of Education doctoral students won the 2012 Graduate Student Case Study Competition at the annual Sport Marketing Association Conference in Orlando, Fla.

Alyssa Tavormina, Carolina Salge, Brian Yim and Gregg Rich, all students in the department of kinesiology's sport management doctoral program, presented a case study on how PepsiCo might get the most out of its role in the Super Bowl XXLVII Halftime Show in New Orleans on Feb. 3.

The UGA team was selected winner of the competition by an expert panel of five industry professionals and academic scholars in sport marketing research during the conference Oct. 23-26.

The UGA team was advised by Kevin K. Byon, an assistant professor in sport management and policy.