Psychology professor discusses how live events foster social connection 

Richard Slatcher, professor in Franklin College of Arts and Sciences’ psychology department, spoke with Scientific Inquirer about new research demonstrating how attending live events can combat loneliness and build social connections. 

“This research underscores a fairly simple but, I think, powerful takeaway: if you want to feel more socially connected, go to events that are in-person, that encourage participation, and that you can attend with others, especially if they’re recurring,” Slatcher said. “The average person looking to feel less isolated might benefit from something as accessible as a weekly fitness class or local concert with friends.” 

The study identified event characteristics that predicted stronger feelings of social connection.  

“Our most striking finding was that active participation—where people are encouraged to interact rather than passively observe—was the strongest predictor of feeling socially connected during an event,” Slatcher said. “This kind of engagement, even more than simply being in a crowd, appeared to foster a meaningful sense of connection.” 

In a post-pandemic era when people are still struggling with isolation and loneliness, this research is especially timely. 

“These findings are especially relevant post-COVID, as people are still navigating how to rebuild community and combat the isolation many experienced during the pandemic,” Slatcher explained. 

Another important finding was that the boost in feelings of connection wasn’t long-lasting, suggesting a need for regular participation in live social event. 

“We believe these findings can empower individuals and communities,” Slatcher said. “Small, consistent choices — like going to a local yoga class or volunteering regularly — can create genuine opportunities to feel seen and connected.”  

Not all events are created equal though. The quality and context of participation matter significantly for creating a sense of connection. Future research will hopefully explore how to make these connections more enduring. 

“Our field of social psychology is getting a better and better sense of what sparks human connection,” Slatcher said. “A big question that remains is how to make it last.”