Tom Reichert, head of the advertising and public relations department in the Grady College of Journalism and Mass Communication, has been named the inaugural UGA Athletic Association Professor in Advertising Information. The professorship supports the academic mission of the university and recognizes Reichert for his contributions to the field.
Reichert has been teaching, researching and writing about advertising since 1993. His research interests include advertising and mass communication content and effects. He has written or edited seven books about issues and concerns about the uses and effects of advertising.
Reichert earned his bachelor’s degree in journalism from the University of Missouri and his doctorate in communication and marketing from the University of Arizona. He began his academic career at the University of Arizona and was a faculty member at the University of North Texas and the University of Alabama before joining the UGA faculty in 2004.
“Tom Reichert leads daily by rolling up his sleeves and working hard,” said Charles Davis, dean of the Grady College. “He embodies the work ethic of his faculty, and by doing so, he strengthens Grady College. The Athletic Association professorship is an ideal way to honor Tom’s many contributions to UGA.”