Health & Wellness Society & Culture

University of Georgia hosts the Southern College Health Association meeting

Athens, Ga. – The University Health Center is hosting the 2011 Southern College Health Association meeting on March 17 – 19 at the University of Georgia Center for Continuing Education Conference Center and Hotel.

The annual meeting draws health professionals from around the southeast to address pertinent issues affecting college health.This year’s theme is “Exploring a New Decade of Innovation in College Health.”The program features presentations on topics including mobile based college health interventions, electronic health records and the impact of health care reform on the future of college health.

The keynote address will be presented by Jay Bernhardt, a renowned expert in health marketing, who will speak about recent innovations in communication technology and the positive impact on student health.Bernhardt was the director of the Centers for Disease Control’s health marketing division, and is currently a professor at the University of Florida where he directs the Center for Digital Health.

Other invited speakers include W. Keith Campbell, University of Georgia psychology department chair, who will discuss narcissism and the millennial generation.Max Reiboldt, president and CEO of the Coker Group, a national healthcare consulting firm, will explore recent policies and procedures in health care reform that will affect the future of medical practices.Dan Thurmon, a UGA grad, author, and president of Motivation Works, Inc., will close the meeting with an action-packed, interactive presentation titled, “Off Balance – On Purpose.”

In keeping with the innovation theme, Facebook and Twitter will be heavily utilized before, during and after the conference.Live feeds at the Georgia Center will allow participants to communicate, comment and ask questions during the three days.

The meeting will feature more than 60 speakers and 28 sponsors.Although the majority of the conference will take place at the Georgia Center, the opening reception will be held at the University Health Center.

Dr. Jean Chin, executive director of the University Health Center and president-elect of SCHA, attributes the popularity of this year’s meeting to several factors, “SCHA members are interested in touring our newly renovated health center.They also are excited about the program, speakers and conference location on the UGA campus.Athens, the ultimate college town, is always a big draw.”

Registration and additional information about the SCHA meeting can be found at