Charlotte H. Mason, a marketing professor in the Terry College of Business, has been appointed to the C. Herman and Mary Virginia Terry Chair of Marketing.
Mason, who heads the marketing department and master of marketing research program, officially will assume the title May 1.
“Charlotte has demonstrated continued excellence in research throughout her career, staying remarkably productive while leading the marketing department and its master of marketing research program,” said Terry College Dean Robert T. Sumichrast. “Her appointment to the Terry Chair reflects her widespread reputation for top-quality research, her enthusiasm and effectiveness as an instructor, and her service to the university.”
Mason, an expert on marketing analytics, customer relationship management and direct marketing, has been at Terry College since 2008.
She holds four degrees from Stanford University: a doctorate in business, a master’s degree in statistics, a master’s degree in industrial engineering and engineering management as well as a bachelor’s degree in industrial
engineering.
Mason, who received Terry College’s MBA Teacher of the Year Award in 2010, also serves on several editorial boards, including the advisory board of the Journal of Relationship Marketing and the editorial review board of the Journal of the Academy of Marketing Science.