Terry College of Business marketing professors Sundar Bharadwaj and Son K. Lam have been recognized among the top 50 marketing scholars worldwide by DocSIG, a special interest group of the American Marketing Association.
DocSIG tracks scholarly publications by authorship and university affiliation and publishes its Research Productivity Reports annually. The new report tracks contributors to the top marketing research journals from 2008-2017.
In a list ranking research productivity in the premier AMA journals, which includes the Journal of Marketing and the Journal of Marketing Research, Lam and Bharadwaj tied for 24th in the world.
Bharadwaj holds the Coca-Cola Company Chair of Marketing at UGA and also serves as a senior research scholar at the Indian School of Business. He is an expert in marketing strategy, customer management, brand strategy and marketing-finance interface.
Lam is an associate professor of marketing whose research interests include marketing strategy implementation with an emphasis on sales management and relationship marketing.