New book explores feminism in advertising

Feminists, Feminisms, and Advertising: Some Restrictions Apply, Peggy Kreshel, an associate professor of advertising at UGA’s Grady College of Journalism and Mass Communication, explores the role of feminists and feminism in the advertising industry. Kreshel co-edited the book with Kim Golombisky, an associate professor at the University of South Florida.

Feminist researchers have largely focused on advertising content. By contrast, the focus of this book is on the advertising business: history, workplace culture, individuals creating ads and the audiences interpreting those ads.

Kreshel, Golombisky and the contributors reinvigorate the conversation on diversity in advertising, examine the role advertising plays in maintaining patterns of oppression and inequality and explore how people might intervene, perhaps even use advertising and advertising practices, to challenge those injustices. The book brings together feminist scholars from across the U.S., taking feminist perspectives and using a range of research methods.