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Startup mentor urges purpose-driven businesses

David Salyers presents his Signature Lecture. (Photo by Peter Frey/UGA)

David Salyers, UGA’s startup mentor in residence, delivered the Signature Lecture “Startup Your Future!” on Oct. 24.

The message from Salyers, a co-founder and board member of several startup companies and a former marketing executive at Chick-fil-A, was that remarkable startups focus on creating value for customers and building a strong workplace culture.

“Every business exists to make money—no exceptions—but great businesses have a mission beyond just a need to exist,” Salyers said. “They are doing something valuable that the world needs.”

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