A polished presentation prepared by a team of Terry College of Business M.B.A. students earned first place in the National Black M.B.A. Association-DaimlerChrysler Case Competition held earlier this month in San Diego.
Redick Brown, Tracy Dunbar and Demetria Hannah, all second-year students in the Terry College’s full-time M.B.A. program, spent three weeks studying the case and outlining strategies that would help DaimlerChrysler penetrate the consumer automotive market in China.
After two rounds of presentations and question-and-answer sessions, the panel of DaimlerChrysler executives who judged the competition decided the Terry team had delivered it properly.The Terry M.B.A. team beat defending champions Michigan State University and 27 other M.B.A. teams from business schools across the country, including Vanderbilt, Penn State, Brandeis and Johns Hopkins.
Brown, Dunbar and Hannah have been invited by the DaimlerChrysler executives to make their presentation to the company’s board of directors in Detroit. The three students each received scholarships in the amount of $5,000.
Assisting the team in preparing for the competition were marketing professor Kimberly Grantham, management professor Melenie Lankau and finance professor Jim Linck. Anne Cooper, assistant director of the M.B.A. program, traveled with the team.
