Ben Chestnut, co-founder of MailChimp, an e-mail marketing service for creative professionals, will discuss HTML e-marketing campaigns at a lunch-and-learn session from 11 a.m.-1 p.m. Oct. 30 in room 31 of Sanford Hall. Register online
(www.terry.uga.edu/dweebs/lunch_signup/) by Oct. 23. Lunch is provided.
The program will focus on how to design and code HTML e-mail marketing campaigns, how to scientifically analyze and optimize them for maximum impact, how to work around spam filters, e-mail gateways and ISPs as well as how not to get your department blacklisted for spamming.
The technical aspects of building e-mail campaigns, best practices for managing lists and common mistakes to avoid will be discussed, and real case studies-and nightmares-will be shared.
The presentation is hosted by the Campus Web Developers, an on-campus organization focused on sharing tips, techniques and advances in Web development.
For more information, contact Jinny Potter at (706) 542-4149 or jpotter@uga.edu.
