There are some promising signs for the news media still reeling from the shakeup caused by the rise of the Internet.
A recent poll showed that 40 percent of U.S. adults ages 18-34 pay for at least some of the content they read, according to an Associated Press story.
Keith Herndon, visiting professor of journalism at UGA’s Grady College of Journalism and Mass Communication, told the AP that there is still a long way to go to make millennials reliable sources for revenue.
“Forty percent is a strong number but that means the majority are not willing to pay,” said Herndon, a former journalist. “We have to think of ways of making the content compelling enough that someone would be willing to pay for it.”
