A CNN article about Larry Norman, an early Christian rock musician, quoted Bruce Burch, director of the Music Business Program at UGA’s Terry College of Business.
“The Christian music industry has been very business-savvy, probably without even realizing it, in that a lot of the artists and bands use their local church as their home base when they begin their careers,” Burch said. “They immediately have fans that are passionate and devout not only about them as a band or artist, but to their message.”
