A team of public relations students from the Grady College of Journalism and Mass Communication claimed first prize in the 2007 Public Relations Student Society of America’s annual Bateman Case Study Competition recently held in New Jersey.
Members Molly McFerran, Kaitlyn Bagnato, Janna Gay, Anna Harrison and Nikki Kay designed a winning public relations campaign that was selected as the nation’s best from among 64 entries.
The case study, “Family Caregiving 101. . . It’s Not All Up to You,” is a national public awareness program to encourage family caregivers to acknowledge their role and seek available assistance.
The winning campaign provided family caregivers with practical and accessible information about community services and national resources. The team was recognized for its thorough research, strategies and comprehensive tactics.
The team created a Web site, www.uga.edu/athensfc101, which linked to local resources and started a Caregiving Fair that brought together caregivers and helping organizations. They also made posters to display on Athens Transit buses and appeared on Barbara Dooley’s radio show.
