Loss is a universal experience, and life moments, like the death of a loved one or an unwelcome diagnosis, can be overwhelming. SupportNow, a company founded by Jordan and Scott Arogeti, aims to make these difficult moments easier by creating a space where communities can rally to support those in need.
“Everyone wants to take action when they hear news, and SupportNow was built to be the platform where people can take those actions,” says chief operating officer Scott Arogeti AB ’06.
On the SupportNow website, users create a “support registry” for loved ones, whether they’re recovering from an injury or coping with an illness diagnosis. Through the platform, friends and family can donate money for groceries or medical bills, organize meals, coordinate volunteers, and provide updates.
“Scott and I are very old souls, and we wanted to build something meaningful,” says Jordan Arogeti AB ’11, the chief executive officer.
The idea for SupportNow came after the couple embarked on a “listening tour,” where they spoke with families, places of worship, nonprofits, and related organizations to learn what people needed and wanted during the hardest moments of their lives.
When people experience loss, grief, or any major moment in life that causes stress—including a positive one, like having a baby—decision fatigue is common. Bombarded with things to do during a stressful time, people struggle, Jordan says. Through SupportNow’s “lend a hand” feature, something as simple as mowing the lawn can be covered by willing friends.
In 2024, more than 5,300 families were supported through the platform. The donors came from 52 countries, and more than $2 million was raised for individuals and families.
“A lot of emotions come with startups,” Jordan says. “Relief because we have something that people want, something that people see value in, but that introduces a new set of challenges: How do you go faster, serve them better, keep going?”
The Arogetis are no strangers to startups: Scott’s career has focused on the startup world, which is where he landed following a few years in politics, including a job at the White House after graduation. Jordan began in sports marketing then rose through the ranks in sales at a tech startup.
In addition to SupportNow, the Arogetis founded Arogeti Endeavors, which works with Atlanta startups; the couple act as angel investors and advisers.
In 2025, the Arogetis took customer feedback and launched a new tool called Connect. This online, sortable database allows people to easily filter for active grants that apply to their specific situations, including financial support for medical equipment, therapies, or bills.
“We’re humbled by the trust that families, and those leading support efforts on their behalf, have placed in us. Our goal is both do good and do well,” Scott says.
