Private schools spend about four times as much to recruit new students compared to their public counterparts, according to a survey by Noel-Levitz.
Private four-year institutions spent a median amount of $2,073 for each new student admitted compared to the $455 public universities doled out. The report also found that public universities decreased the median spending by about $60 per student from 2004 to 2005 while private institutions raised their median by $170.