As farmers and food distributors struggle to get their products into the hands of consumers, University of Georgia Marine Extension and Georgia Sea Grant has teamed up with UGA Cooperative Extension and the Georgia Department of Agriculture to generate business for the seafood industry.
The Ag Products Connection, a partnership between UGA Extension and the state agriculture department’s Georgia Grown program, is designed to connect farmers and seafood producers with customers around the state looking to source local food products. Businesses can sign up to have their companies promoted through the online platform, which lists local businesses by county.
“The resource was developed for producers who had a glut of product. Some were selling to school systems or restaurants, but now they don’t have those avenues of customers,” said Tori Stivers, seafood and marketing specialist for Marine Extension and Georgia Sea Grant. “With this program, they can market directly to consumers who can serve as a new source of revenue for them.”
Stivers is working with fisheries specialists in UGA Marine Extension and Georgia Sea Grant to promote the resource to seafood professionals, many based on the coast, who are dealing with a surplus of product during the pandemic. She recently shared the resource with a list of more than 150 seafood wholesalers in Georgia, encouraging them to sign up.
“My hope is that it provides some income to those who have seen their business drop during this time so they can keep as many employees on the payroll as possible,” Stivers said. “If they can supplement their business by going directly to consumers, it might help them stay open.”
Some seafood businesses, like Southside Seafood in Savannah, have already signed up for the program.
“We’ve seen a decline in clientele, but we’re still here and we’re still operating,” said Hope Meeks, owner of Southside Shellfish. “That’s why I think this resource will be so good because people keep calling and asking if we’re open, which we are.”
Meeks’ business has been involved in commercial crabbing since 1991. The retail business began in 2007, with the opening of a market in south Savannah. In addition to local blue crabs, they sell black sea bass, snapper, flounder and other seafood native to the East Coast.
“I’m hoping that this will bring in our regular customers as maybe new customers that don’t already know we’re here,” she said. “We have raw and cooked seafood, so for those who are skeptical about eating out, this is a great way for people to source shellfish and fish products you can catch in our area.”
Georgia’s seafood producers and wholesalers who are keeping regular hours providing curbside pickup, home delivery or e-commerce sales during the COVID-19 crisis can join the program by visiting the Georgia Grown Ag-Products Industry Promotion or Georgia Grown E-Commerce Promotion pages and filling out forms that will add their information to the statewide database of producers that is being shared with consumers and buyers.
Consumers can find seafood resources listed by county here: https://extension.uga.edu/ag-products-connection.html
Georgia Grown — a state membership program designed to help agribusinesses thrive by bringing producers, processors, suppliers, distributors, retailers, agritourism and consumers together — is waiving all membership fees for the service until July to help producers affected by the crisis.