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UGA offers new online certificate course to help marketers learn about social media trends

Athens, Ga. – The University of Georgia Center of Continuing Education is offering a new online certificate course entitled Using Social Media to Build Business. The course is designed to help businesses build loyalty and trust.

“Today’s new ‘social consumers’ are more demanding and increasingly connected in their buying decisions. Businesses need sound social media strategies integrated with their other communications vehicles,” said Pam Bracken, department head of special projects and curriculum development at the Georgia Center. “We saw this need, but found that few universities offer an online certificate course in social media marketing for business professionals. The online courses available were either quite expensive, or open only to students enrolled in degree programs.”

In response, Bracken said, the Georgia Center worked with the Grady College of Journalism and Mass Communication to develop a new UGA course. Five faculty experts in the department of advertising and public relations created the course: Karen King, Kaye D. Sweetser, Joe Phua, Karen Russell and Jay Hamilton.

“The new course was piloted with a group of business professionals, who gave the content very positive reviews,’ Bracken added. “Their suggestions have been incorporated, and the course is now open for enrollment.”

The 44-hour course costs $1,999 and classes can be started anytime. Course information is available at

About the University of Georgia Center for Continuing Education
A unit of the University of Georgia’s Office of the Vice President for Public Service and Outreach, the Georgia Center for Continuing Education provides innovative lifelong learning opportunities through its continuing education programs, meeting the training and professional development needs of individuals, businesses and organizations in Georgia and beyond. For more information see