Campus News

U. of Wisconsin donor offers $1 for each new social media contact

A University of Wisconsin-Madison ­alumnus and his family have pledged to ­donate $1 to the university for each new Twitter follower or Facebook “like” the university or its alumni association receive up to $50,000, The Chronicle of Higher Education reported.

Donations from the initiative, called The Bucky Challenge after the school’s mascot, come from alumnus Will Hsu and his family, and will benefit the Great People Scholarship Campaign. About 500 students received the scholarships, which include student and family contributions, loans and work-study employment, this fall.