New Study ranks UGA’s Grady College in the Nation’s Top Five for Advertising Research

ATHENS, Ga. – A Michigan State University study of research productivity ranks the University of Georgia Grady College of Journalism and Mass Communication’s advertising program in the nation’s top five.

Researchers examined the last 20 years of the American Academy of Advertising’s (AAA) published conference proceedings to identify research trends and contributions.

The study, which will be presented to the AAA in late March, ranks Grady third nationally in productivity. Grady advertising faculty authored 105 of the 809 competitive papers in the AAA’s past 20 years, following the 129 by Michigan State and the160 by the University of Texas.

“This speaks very highly of the research contributions Grady makes to the academy,” said Karen Whitehill King, department head of advertising and public relations. “We are proud to have such a productive faculty and to contribute at such a high level to this organization.”

The study also recognizes Grady College faculty members for leading the number of contributions to advertising’s body of knowledge. Professors Len Reid and Spencer Tinkham both rank among the top ten authors of published AAA conference papers. Tinkham ranks fourth with 17, and Reid ranks sixth with 15. In addition, King and Dean Krugman rank among the top 20 contributors with nine and six AAA papers respectively.

The American Academy of Advertising is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Through the Journal of Advertising and the annual conference Proceedings, the academy disseminates research findings and scholarly contributions to advertising education and the profession.

Established in 1913, the Grady College of Journalism and Mass Communication provides seven undergraduate majors: advertising, broadcast news, magazines, newspapers, public relations, publication management and telecommunication arts. In addition, the college offers three graduate degrees, and it is home to the Peabody Awards, one of the premier award programs in broadcasting and electronic media.