UGA advertising researchers have claimed the top national ranking in research productivity among U.S. academic institutions.
The findings were reported at the Association for Education in Journalism and Mass Communication meeting held in San Francisco last month. The data were part of a comprehensive study on “Topic Trends and Publication Productivity in Advertising Research: 1996 through 2005.”
The study examined 757 articles in the three primary advertising journals-Journal of Advertising, Journal of Advertising Research and Journal of Current Issues and Research in Advertising-over a 10-year period.
It was conducted by Grady College doctoral students Jongsuk Choi, Hyejin Yoon and Hana Kim along with Jooyoung Kim, assistant professor of advertising.
A total of 379 U.S. and foreign academic institutions were included in the study, which showed that surveys and lab experiments are the most frequently used research methods, and that advertising research studies often deal with advertising practice and effect.
UGA was the top institutional contributor with regards to total appearances by authors and in terms of multiple authors.
Overall, Michigan State University and the University of Alabama at Tuscaloosa were ranked numbers two and three, respectively.
The top three foreign institutional contributors were the University of Amsterdam in the Netherlands, Monash University in Australia and Stockholm School of Economics in Sweden.