Campus News

Big Bird’s new home

Jeffrey P. Jones, director of UGA’s Peabody Awards, was quoted by Marketplace about Sesame Street’s recent move from to PBS to HBO.

“The ability to extend its franchise, extend its brand and in particular get that type of funding from a private source is just enormously important for them,” said Jones, the Lamdin Kay Professor of Entertainment and Media Studies in the Grady College of Journalism and Mass Communication.

Sesame Street’s move will allow the show to continue producing without compromising on quality and give HBO in-demand children’s content, according to the article.