Following the release and airing of McDonald’s “signs” commercial, which highlights McDonald’s signs throughout the country over time, USA Today wrote about the feedback to the fast food giant’s messages. The commercial included images ranging from birth announcements to messages about remembering 9/11 or staying “Boston Strong.”
The article quoted UGA’s Piyush Kumar, an associate professor at the Terry College of Business, about how the McDonald’s commercial is being received.
“McDonald’s has gotten a lot of bad press over the past year and they are trying to create an image that says ‘we care,’ ” Kumar said. “The problem is that some wonder what McDonald’s has to do with these national tragedies.”