Karen Whitehill King, a Jim Kennedy New Media Professor and professor of advertising in Grady College, has been appointed president of the American Academy of Advertising.
AAA’s mission is to be the home base for advertising scholars when it comes to academic growth, knowledge generation, global insight, networking and the shared mission of educating the next generation. The organization has many goals, including to emphasize the value of professional education for advertising, to coordinate efforts to advance advertising education and to develop closer liaisons between academic disciplines.
To accomplish these goals, AAA unites its many diverse members to foster advertising research and to share their personal ideas and insights. The academy then shares all of its findings to the advertising profession and to advertising educational programs. The AAA organization started in 1958 and now has more than 600 members.
King has a notable history within AAA. In 2015, King was the recipient of the Charles H. Sandage Award for Teaching Excellence. This is a national award given by the American Academy of Advertising to recognize outstanding contributions to advertising teaching.