Society & Culture

Expert on race, gender and sport management Ketra Armstrong to give lecture April 3

Athens, Ga. – Ketra L. Armstrong, a nationally recognized scholar on race, gender and the social psychology of managing, marketing and participating in sports will present the annual Clifford Lewis Scholar Lecture April 3 at 3:30 p.m. in Room S151 of the Lamar Dodd School of Art on the University of Georgia campus.

Armstrong, associate dean for graduate programs and faculty affairs and a professor of sport management in the University of Michigan’s school of kinesiology, will present a lecture titled “Self and Sport: A Journey of Discovery.”

She is a former NCAA Division I scholarship student athlete (basketball player), women’s basketball coach and athletic administrator. Over the years, she has performed integral roles in the advising/consulting, research, management, marketing and/or media relations for numerous youth, community, collegiate, professional and international sport events.

She is a member of the UM Diversity Council, an internal advisory board member for the UM SHARP Research Center, former vice president for the NCAA Scholarly Colloquium, and has served as president of the National Association for Girls and Women in Sport, a board member of the National Women’s Hall of Fame, and a member of the prestigious Wade Trophy Selection Committee.

Armstrong is also a freelance sport broadcaster, and received the 2001 Newsmaker of the Year Award from the Columbus, Ohio, Association of Black Journalists. In 2010, she received the Honorary Guiding Woman in Sport Award.

In 2011, an article she co-authored titled, “Market Analyses of Race and Sport Consumption,” was selected among the top 20 articles published in the past 20 years by Sport Marketing Quarterly. She was inducted as a Research Fellow by the North American Society for Sport Management in 2008. She co-authored an article that received the 2004 Outstanding Research Award from the Sport Marketing Association. She received the 2002 Young Professional Award from the American Association of Active Lifestyle and Fitness and the 2001 Outstanding Probationary Faculty Research Award from Ohio State University.

Previously, Armstrong has worked at California State University, Long Beach, as a professor and director of the graduate program in sport management and at Ohio State University as associate professor in sport management.

The lecture, which is free and open to the public, is sponsored by the UGA College of Education’s department of kinesiology in honor of the late associate dean and physical education professor Clifford Lewis. Lewis was a teacher, administrator and scholar as a faculty member at UGA from 1946 until her retirement in 1984. Her career reflected a dedication to enhancing the quality of life for others and in particular those involved in physical education and physical activity.