Bertis Downs, manager for the band R.E.M., was quoted in an AdWeek article about the recent use of the band’s song “Oh My Heart” in a public service
announcement for UGA.
“The enthusiasm of the filmmakers, the resonance of the song in the spot and the band’s love and respect for Athens—those were the factors in our decision,” said Downs. “As alumni ourselves, we’re proud of the PSA and feel the song really complements the film’s emotion and imagery.”
