The University of Georgia generated more than $1.2 million in total royalties in the fourth quarter of 2004, the best licensing quarter on record for the school, according to Collegiate Licensing Corp.
On the strength of $1,239,139.95 that quarter, UGA has moved to third in licensing royalties generated nationally, behind Michigan and Texas. Licensing royalties are generated by sales of items bearing the UGA logo.
In fiscal year 2003-2004, the university generated $2.7 million and ranked fifth in the consortium of CLC schools. The consortium is made up of all the schools represented by CLC, including 10 of the 12 SEC member institutions. For the year to date, licensing royalties are up 37 percent.
By comparison, in fiscal year 2000-2001, UGA ranked 12th in the consortium with $1,067,451, breaking the $1 million mark for the first time. The numbers increased to $1,388,437 (ninth in the consortium) in 2001-2002 and to $1,938,778 (eighth in the consortium) in 2002-2003. Since 2000-2001, licensing royalties have increased 155 percent.