Campus News

UGA ranked No. 1 in ad research

UGA again has been ranked No. 1 in advertising research, according to an article in the fall issue of the Journal of Advertising. The university also ranked No. 1 in 1990 and 1998.

The comparative institutional ranking was based on the number of articles published in the top three U.S. based advertising journals from 1997-2006. These top three journals included the Journal of Advertising, the Journal of Advertising Research and the Journal of Current Issues and Research in Advertising. The ranking holds for both total appearances and weighted appearances.

Listed among the most published were three Grady College faculty members: Len Reid, professor of advertising, ranked fourth; Tom Reichert, associate professor of advertising, ranked 16th; and Karen W. King, professor of advertising, ranked 24th. Also appearing on the list was Terry College of Business professor of marketing George Zinkhan, who tied with Reid for the number four ranking.

Rounding out the top five in comparative institutional rankings were Michigan State University, the University of Alabama, the University of Florida and Auburn University.