Grady College advertising professor Jooyoung Kim has been named the first Dan Magill Georgia Athletic Association Professor in Sports Communications. The professorship honors Dan Magill, former UGA sports information director and tennis coach.
“The professorship clearly signifies the care and support for long-term research excellence carried by Grady faculty,” Kim said. “I consider the professorship as an unparalleled opportunity and encouragement for further research rather than a recognition of the works already done. The field of sports communications calls for scientific inquiries and insights to help build better relationships among teams, players, spectators, the general public and sponsoring brands for any sporting events.”
Kim’s research focuses on advertising theory and practice. He is currently focused on advertising engagement, integration effects and consumer emotion.
“I am delighted to appoint Dr. Kim the inaugural Dan Magill Georgia Athletic Association Professor in Sports Communications,” said Charles N. Davis, Grady College dean. “This professorship will augment the many exciting things that Grady is doing in the area of sports media and honors the greatest Bulldog of them all, so it means the world to me personally. An indelible memory of my deanship is getting to visit with coach Magill and tell him about this professorship, and so seeing it come to fruition is most gratifying.”
Magill was a staple of UGA athletics for seven decades as a student-athlete, sports information director and coach. He coached men’s tennis for 34 years, winning 13 SEC championships and two national championships. He retired as the winningest coach in NCAA Division 1 history.
“Beyond impressive record books, coach Magill’s leadership and care are what really stand out,” Kim said. “As a professor teaching students majoring in advertising, I have coached many student teams for national competitions and helped them win numerous top awards. With the coach’s legacy now associated with me, I believe I will actively embrace his coaching spirit and dedication to UGA and its students, both undergraduate and graduate.”
Kim joined Grady College in 2004. He is currently the editor-in-chief of the Journal of Interactive Advertising and an associate editor of the International Journal of Advertising. He serves as the executive director of Grady College’s Business and Public Communication Fellows Program.